At the next level, it’s not about knowing more. It’s about leading differently.
Successful leaders bring experience, judgement and a strong record of delivery. As their responsibilities increase, the demands of leadership change.
Greater impact may require a leader to hold their position under pressure, influence more senior stakeholders, make decisions without perfect information and provide clarity through uncertainty.
Leadership Potential programmes build on existing strengths and develop the behaviours required at the next level.
The behavioural perspective
Leadership is experienced through behaviour.
Leaders behave in ways that create clarity, confidence and momentum—or uncertainty, hesitation and friction. Their impact is visible in how they make decisions, communicate ideas, hold authority under pressure and guide others through uncertainty.
Coaching is grounded in the leader’s real organisational context, using current responsibilities, relationships and decisions as the environment for development.
The objective is observable and sustainable change in how the participant leads—not development for its own sake.
Executive coaching programmes
For the moments that shape what comes next.
Each programme addresses a distinct senior leadership moment, combining a clear development structure with the flexibility to work on live business priorities.
Programme 01
Lead with Authority
For accomplished leaders whose next chapter requires greater authority, visibility and influence across the organisation.
Leading at enterprise level
Authority and executive presence
Strategic judgement
Influencing senior stakeholders
For the participant
A stronger leadership identity, greater confidence in their judgement and more intentional impact in high-stakes situations.
For the organisation
A leader equipped to operate beyond their functional remit, influence at senior level and contribute at greater scale.
Establish the current context, objectives and existing strengths. Identify the situations and behaviours shaping leadership impact.
02
Choose
Define the leadership impact required and identify the behaviours that will support it.
03
Practise
Apply and refine those behaviours in live organisational situations until they become credible, consistent and sustainable.
Programmes combine structured reflection, constructive challenge and practical application. Planned sessions can flex to address an important presentation, stakeholder conversation, organisational decision or live leadership challenge.
For organisations
Developing strong leaders at consequential moments.
Organisations commission Leadership Potential when a valued leader is taking on greater responsibility, moving into a more visible role, navigating change or preparing for broader organisational impact.
Programme objectives can be agreed with the participant and organisational sponsor at the outset. Progress is evaluated against those objectives while maintaining the confidentiality of coaching conversations.
Pre-programme leadership questionnaireSix or seven structured coaching sessionsReflective pre-work and practical toolsSupport around live leadership challengesOptional sponsor conversationsWritten proposal for organisational approval
“I found my coaching sessions with Sandra to be invaluable and I’d highly recommend her to anyone in leadership looking for support to build their confidence and help realise their potential.”
“Sandra developed a clear coaching path that, while flexible, ensured we tackled everything and left me well equipped to maintain momentum. She helped me find clarity, reconsider my position and shared tools and techniques to help me perform at my best. Her use of AI also made our discussions accessible and actionable after the programme.”
“Sandra’s empathetic style created a safe space for me to talk honestly about the things I was really struggling with.”
Executive coach
Sandra Peat, CPCC
Former Head of Brand, Red Bull UKFormer Global Director, BacardiFormer Strategy Partner, JKRCertified Professional Co-Active CoachDoctoral researcher, Bayes Business School
Sandra Peat is an executive coach, strategist and business leader with more than 25 years’ experience helping leaders and organisations translate ambition into action.
Behaviour is the connecting thread across her work. Through Brand Behaviour Business, the consultancy she founded, she helps leadership teams understand how organisational behaviour builds brands and drives growth. As UK Partner at Spikes, she works with evidence from emotionally significant customer experiences. Her doctoral research examines the relationship between organisational action, brand meaning and long-term performance.
Leadership Potential applies the same behavioural perspective to individual leadership—combining professional coaching practice with strategic judgement, behavioural insight and first-hand executive experience.
Her approach is reflective, practical and appropriately challenging. The objective is not to impose a prescribed model of leadership, but to help each participant become more intentional, consistent and effective as their responsibilities and ambitions grow.
Whether you are considering coaching for yourself or commissioning a programme for a senior leader, begin with a confidential, no-obligation conversation.
